Retail Interior | L’Eclaireur | Women's Haute-Coutoure Store | Paris | France | SAQ

 Location Paris, France
Status Completed, 2009
Program Women's Haute-Coutoure Store
Surface 420 m2
Client l'Eclaireur

'This is not just a shop; it’s a fantasy in which everyone has to find a story for themselves.’ Within the idiom of L’Eclaireur, shoppers are guests and are genuinely welcomed as such by every staff member. Adapted to his/her wishes and interest, the guest is proposed a personalized visit and in so-doing discovers the exposed goods. Here, within a retail environment that would normally highlight merchandise, the visitor plays a privileged role in the act of its ‘unveiling’.


More than two tons of recycled wooden planks, cardboard, and used aluminum print-plates were delivered to shape the scenography of this haute-couture womens boutique. Paradoxically, the space seems weightless. The interior is conceived by the perimeter the sculptured walls follow to envelope the space. Though composed of recycled material, the final aspects of these walls have a
stunning luxurious aspect. The effect is not only visual but also tactile and puts the first-time visitor off-guard.
Like an intimate dressing, this shop shatters the normal codes of 'retail': the curiosity of the visitor is triggered by the unconventional way of exposing or deliberate non-exposing of the goods. Each designer piece is a singular story which waits to be told and is housed in its own individual closet or alcove alongside diverse ‘objets trouvés’ or art-pieces.
Along the visitor’s path, every area in the overall space, even though identical in components, differs in atmosphere through the interaction of wall-texture and ambient light. At the end of his or her route, the visitor enters the back area where, apparently, no product is exposed. Only the space enlightened by the sky domes and the video-installation reveal there is something more going on. It just has to be triggered.......more

Retail Interior For Mariloé | Frankfurt | Heilbronn | Cologne | Stuttgart | Designed By Dittel Architects

Client: fashionflows GmbH
The Mariloé brand of the fashionflows Group.
For the grand opening, DITTEL - Architekten developed the brand’s own corporate shop design, which will also be used for four other locations this year. In its raw form, the polished concrete floor forms a contrast to the walls and the glossy shop fittings, all of which are made of a uniform material, so as not to detract from the products.

All the bags are presented in backlit niches and are positioned so as to create a consistent appearance. Two integrated mirrors allow customers to try the bags. The closed-off areas serve as a place to store the products on offer. mariloé’s own jewellery is displayed on acrylic tubes at the entrance and on centrally positioned units.....more

Retail Interior Design | Dürninger Classic | Breuninger Stuttgart | Dittel Architects

DITTEL – Architects have been commissioned to relaunch the Duerninger Classic in the Karlspassage of the Breuninger Stuttgart. Voluminous furnishings with custom details now present cigars and tobaccos, as well as fine pipes and lighters.

The natural visual effects and velvety look and feel of elegant, oiled American walnut underscore the notion of tobacco as a noble product, and support the enjoyment of it. And clear materials such as white, high-quality laminate, satin glass, and the most modern lighting technology work together to provide a contemporary look and feel. The ambient is enhanced with clear forms and a lounge area that provides a view of the accessible humidor, with its impressive cigar selection. A relaxed and integrated leather seating arrangement offers a location where the cigars can be sampled. The interior is rounded out by a natural-looking fine stone floor.

The products are presented to the customer on the walnut product wall, which extends through the overall space, over a large surface. In addition, a selection of products is presented in the storefront windows. The other products are in the drawers, which house the majority of the products. Leather drawers contain and present high-quality lighters, and the drawers have individually-adjustable dividers made of the finest wood.

Along the entire product wall, there are retractable panels with soft leather surfaces for the products, which can be made invisible when not in use, by simply pushing them into the paneling. Just another presentation accent that enables the customer to be provided with the best information and advice on the products.

Along the shopwindow front, show cases provide a presentation surface for special products from the Breuninger Classic product range.....more

Retail Interior Design | Cynthia Leight Opticians | Los Angeles | California | Designed By Space International

Design for a small eyewear boutique situated in the ground floor of a parking structure. The design takes advantage of this unique situation by creating a horizontal backdrop of product display which runs parallel to the pedestrian activity of Robertson Boulevard. Intricate display elements constructed from glass and stainless steel float between the heavy concrete floor and ceiling of the structure and reflect the delicate craft and precision of the eyewear for sale.......more

Retail Interior Design | Jean Patou Perfumes | Eric Gizard

A pearly, light and transparent structure, the new space for Jean Patou perfumes is resolutely modern.
On the ground floor, a felt wall, a lacquered pink panel, luminescent cylinders and a perforated plexiglass wall present the products with a mild variation of colored lights......more

A private lounge and Perfume Bar are located upstairs.
Client:Procter & Gamble
Design:desgrippes-gobé / E.G.A.
Surface:150 m²
Description: Interior architecture, design and furniture
Year: 2004

Retail Interior | Icebreaker TOUCH LAB | Portland | Parsonson Architects

Icebreaker is a young and innovative Wellington clothing company who sell their products worldwide.

Icebreaker's USA head office is located in Portland, Oregon and this store showcases the brand. Located on a busy pedestrian corner, a ribbon of carpet was treated as an extension of the public space of the city to connect the two street levels together. The twisted carpet loop offers a changing relationship as people move through the space and provides a sense of inhabitation and interaction.....more

Retail Interior | Icebreaker TOUCH LAB | Wellington | Parsonson Architects

Icebreaker is a young and innovative Wellington clothing manufacturing company who sell their products worldwide. The Wellington Airport ‘touch-lab' is their first foray into retail.

A design was developed around the idea of a sewn shop, using organic forms that could be cut, curved and stitched. Shagpile carpet forms were used, which are soft, sculptural and engaging, while the remainder of the shop is treated in a crisper more rectilinear way, where lines and layers of shelving, natural images, product images and product have been built up. Entering Wellington Airport, the shop welcomes visitors with the large open end of its cross section. Moving through the shop the curving shagpile forms start to compress and envelop the shopper in a more intimate way. Light spills out between the gaps from the lighter interior into the darker arrival corridor accentuating the varying forms and inviting exploration.....more

Retail Interior Design | Richard Chai Retail Installation | New York | Snarkitecture

The Richard Chai store is a temporary retail installation created by Snarkitecture in collaboration with designer Richard Chai as part of the Building Fashion series at HL23, presented by Boffo and Spilios Gianakopoulos. Carved from the confines of an existing structure beneath the High Line, the installation envelops visitors within a glacial cavern excavated from a single material.

White architectural foam is cut by hand to produce erosions and extensions of the sculpted walls and ceiling to create a varied landscape for the display of Richard Chai’s collection. The range of shelves, niches, hang bars and other moments embedded within the form encourage the designer’s curatorial eye for display. At the close of the temporary installation, the material was returned to the manufacturer and recycled into rigid foam insulation.....more

Retail Interior | A1 Lounge | Mobilkom Austria | eoos

EOOS created an entirely new shopping experience for Austria's leading mobile phone provider A1 Mobilkom. The customer passes through a "fog façade" to enter another world. The hi-tech fog system produces various scenarios of transcendence according to the time of day. Once inside the store, people stroll among LCD tables. Each customer receives a "ghost mobile", a crystalline body sized similarly


to a mobile phone. By just placing it on the technological surfaces, he or she can make purchases by magically loading the real and virtual products into the transparent object - the actual, physical products are received at the cash desk. A "future ramp," where "future cubes" display upcoming products as holographs, takes customers to a metallic wing from which they approach the monolithic white bar and the lounge area.......more
photos: Paul Prader, Hans Georg Esch, Bruno Klomfar

Restaurant And Bookshop Interior | NGV International | St Kilda Road in Melbourne | Tandem Design Studio

Located in the historic NGV International building on St Kilda Road in Melbourne, this project called for an over-haul of the gallery's commercial spaces. The gallery's bookshop and eateries (Persimmon, The Tea Room and Gallery Kitchen) are playful in form and colour but respectful of the gallery's overarching orthogonal geometry and mood. This project was completed in collaboration with Meme Design....more

Retail Interior Design | Camper Store | Sevilla | Spain | Enric Miralles - Benedetta Tagliabue

When we were asked to designed a store we started to dream… Camper has much to do with “el campo”, that is the countryside, the fields… to walk in the fields… and so we imagined shoes stepping on irregular surfaces, like when we walk on earth.Later, we visited Camper´s factory to see how shoes are made. There we understood we wanted to build our new store the same way Camper shoes are built in Mallorca.We cut different shoe forms, with hills, without hills, tall, short, for men, for women… we put those flat profiles one next to the other… and that is how our the volume of our new Camper store appeared.....more

Retail Interior Design | Vertu | Tokyo | Designed By Klein Dytham Architects

KDa’s latest project is a new boutique for Vertu in the heart of Ginza, Tokyo’s most exclusive shopping district. In designing a space in which to present such beautiful, exquisitely crafted objects, KDa’s approach was to create an interior that matched the sophistication and attention-to-detail of Vertu phones. They sought to design elegantly restrained spaces that translate the quality of materials and finishing apparent in Vertu’s phones into architecture.

The central zone of the facade folds back into the building to become part of the ground floor ceiling – matte black logos have been silkscreened onto glossy black glass. This black strip terminates on the back wall, where a huge plasma monitor displays images of Vertu’s phones.......more

Retail Interior | The Wonder Room | Selfridges | London | Designed By Klien Dytham Architects

Selfridges is fast approaching its 100th year and back when Henry Gordon Selfridge founded the first store on Oxford Street, his vision was to bring wonders from across the globe to amaze and excite his customers. Back then, Selfridges department store was a place where you could find things that could be seen nowhere else, the first public demonstration of television was held on the first floor of Selfridges!

The Wonder Room project was a chance to reintroduce those elements of surprise and wonder to the Selfridges and create a department store for the 21st century. Inspired by the concept of Wunderkammer and Curiosity Cabinets, the Wonder Room is a luxury gifts emporium with the energy of a souk.

The Wonder Room occupies 1,800 sqm of London finest retail space on the ground floor of Selfridges' Oxford Street store. The key element of KDa's design is an elegant wall of fins running around the perimeter of the room, between these fins float crisp display cases. The idea that brands would have a uniform facade that they would all adhere to seemed a clever idea. Each brand would have beautiful open views into their concession stores, but when seen obliquely the fins become a screen behind which the brands disappear and the focus turns to the central area of the room....more

Retail Interior | King Blossom Jewelry Chain | Shenzhen, China | WKDA

This project was for a startup chain jewelry store in China. The client called for an interior design that could give a strong image to the store’s brand. New shops with variations of this shop’s theme would be opened in all major Chinese cities including e.g. Guangzhou, Hong Kong, Shanghai and Beijing......more

Retail Interior Design | Anita Hass | Fashion Store 2 | Hamburg ,Germany | Buro Wehberg

Interior design and product design
The second "Anita Hass" Fashion Store in Hamburg Eppendorf. Sales floor of approximately 170 sqm.
Sector planning architecture, KLWP independent architect....more